FPO stands for “For Placement Only” or “For Position Only.” It’s a term often used in the graphic design or advertising industries to refer to placeholder text, images, or graphics in a layout. These placeholders indicate where the final content will eventually be placed, but are not intended to be the final content themselves. They help designers and teams visualize the design or layout while the final content is being created or finalized.
When selecting FPO stock imagery, it can be difficult to get the client to look past the specifics and see the greater layout. They may get stuck on the various demographics of the model. Use the opportunity to hear their feedback, taking notes on how they react to your temporary talent.